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NEW YORK Nationwide Insurance focuses on actual employees and their customer stories in a new campaign from TM Advertising that breaks today.
The effort features TV spots directed by Oscar-winning documentarian Errol Morris in which customer service representatives and claims adjusters tell stories in their own words.
In one, Jackie Walker repeats a common refrain from insurance customers (“All you do is you take my money and then when I have an accident, there’s a problem”) before mentioning Nationwide’s accident forgiveness practice, which prevents rates from rising after a claim.
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