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DALLAS Bell Helicopter, a unit of Textron, has introduced an integrated branding campaign from TM Advertising to promote the new 417 commercial model, the client said.
The campaign presents Bell as the innovator and leading producer of commercial and military helicopters with a new theme: “The leading edge of vertical lift.” The company retains “Fly smart. Fly Bell” as the tagline.
The new work includes print ads, collateral, product brochures and online advertising. A redesigned Web site will break later this year.
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