T.J. Maxx Reviews Five Agencies

T.J. Maxx has selected five finalists to make presentations in its advertising review. They are: Publicis Groupe’s Publicis and Bartle Bogle Hegarty, which also is backed by that holding company; IPG’s Lowe; WPP’s Grey; and Omnicom’s GSD&M Idea City.
GSD&M is pitching from Austin, Texas, and Publicis from its offices in Dallas. The others are pursuing the assignment from New York.
Consultancy Pile and Co., which is managing the process for the off-price retail chain, confirmed the list today.
Broadcast creative chores, accounting for about $35 million in annual ad spending in major media, are in play.
Mullen in Winston-Salem, S.C., a unit of IPG, is the incumbent. The agency, headquartered in Boston, did not participate in the competition, which launched late last month. The process is slated to conclude in early June.
Hill, Holliday in Boston handles media chores across TJX properties, including T.J. Maxx. That portion of the account is not in play. TJX is based in Framingham, Mass.
T.J. Maxx and sibling chain Marshalls — reporting as Marmaxx — said combined 2008 sales were basically flat at $12.4 billion.
Source: Adweek.com

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.