DALLAS Omnicom Group’s Dieste Harmel & Partners has won the account of Titan Insurance and Hispanic advertising duties for parent Nationwide Insurance after a review, the agency said.
Dallas-based DHP bested incumbent Bromley Communications, a Publicis Groupe shop, and a partnership of Interpublic Group’s TM Advertising and Latin Works, according to search consultant ABA Partners of Dallas. Irving, Texas-based TM handles Nationwide’s general advertising account.
The Titan account is projected at $10-11 million, while the Nationwide Hispanic account is worth an estimated $6-7 million.
DHP’s
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