Tires Plus Puts Rubber to Road

For Kruskopf Olson
CHICAGO–After a year doing project work for the company, Kruskopf Olson has been named advertising agency of record for Tires Plus.
The account was awarded after a review involving five undisclosed agencies.
“We found that [Kruskopf Olson] best understood our unique culture, what sets us apart from our competitors, and they were able to get that into the creative,” said Scott McPhee, vice president of marketing at the Minneapolis-based company.
As part of its project work, the Minneapolis agency recently completed a TV spot that depicts a tire swing moving back-and-forth with a voiceover from an actual hypnotist.
Billings were not disclosed, although sources estimated the account to be worth $5-7 million.
–Aaron Baa