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I recently conducted two transactions online: booked a trip to Florida and purchased flowers as a gift. The two experiences showed me how far some e-commerce categories have come — and how far others still have to go.
When booking the trip, I was treated to a variety of services that would help me dodge the many bullets of business travel in 2008 — surprise fees, late arrivals, missed connections, even cramped seats. The flower purchase, conversely, left many mysteries unsolved, e.g.,
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