Time Warner signed a new, seven-year contract with Nielsen in a first-of-its-kind deal that covers measurement and research services for a broad range of video media, including TV, online and mobile, as well as advertising segmentation and consumer engagement research.
As part of the agreement, announced Wednesday (Aug. 19) Nielsen will provide services to all of Time Warner’s business units, including Turner Broadcasting, the CW Television Network, HBO, Warner Brothers Domestic TV Distribution, Time Inc.,
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