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NEW YORK–Timberland has chosen Fallon for the creative portion of its estimated $15-20 million global ad account.
Fallon’s New York office bested Black Rocket/Euro RSCG, San Francisco, Carmichael Lynch, Minneapolis and New York’s J. Walter Thompson in a review guided by Select Resources International, West Hollywood, Calif. The agencies made final presentations late last week at Timberland’s headquarters in Stratham, N.H.
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