Tilley to Lead McD’s Biz at DDB

DDB has tapped svp and group creative director Paul Tilley to oversee creative development on its McDonald’s account, an agency rep confirmed last week. Tilley, who will continue to steer creative on the Chicago shop’s $200 million Dell business, becomes the sixth lead creative on McDonald’s since DDB won creative duties on the $400 million U.S. account in 1997.