Tier One Adds to Its PR Cache

BOSTON Tier One Partners said it has brought aboard three clients for public relations and marketing communica-
tions chores.

The new clients are Click Tactics, a provider of direct-marketing software; Data Intensity, a company that hosts databases and other applications for corporations; and Applitech, which manufactures the Safe2Touch “hands-off” cleaner.

Combined fees are estimated in the mid-six figures.

Tier One was launched in Lexington, Mass., late last year by founding partner Jeanne Bock, a former Weber Shandwick and FitzGerald Communications executive, and five other partners: Laura Feng, Kim Miller, Maria Hughes, Sue Parente and Kathy Wilson.

—Adweek staff report