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Finlandia Vodka is expected to make a decision this week in the review for its $10 million worldwide creative account.
Arnold in St. Louis, and Interpublic Group siblings Bozell and Lowe Lintas & Partners, both New York, took part in final pitches at the client’s Louisville, Ky., headquarters two weeks ago, global marketing director Scott Reid confirmed.
The brand is 45 percent owned by Brown-Forman, marketer of Southern Comfort and Canadian Mist, and 55 percent owned by The Altia Group of Helsinki, Finland.
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