Thinking Globally

If David Droga is nervous about the task ahead of him, he’s hiding it well. When Publicis Groupe CEO Maurice Lévy offered him the top creative post at Publicis Worldwide last month, Droga’s initial reaction was, “Why not? It’s the biggest challenge I can think of.”

And when Droga, ecd at Saatchi & Saatchi in London, was asked recently about jumping to a worldwide role, he responded, “It’s a massive, massive thing, really.

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