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Papa John’s may be forced to overhaul its branding and even its “Better ingredients. Better pizza” slogan in light of a court decision last week that found the Louisville, Ky.-based company and rival Pizza Hut both guilty of “false and misleading” advertising.
Following a series of competitive ads by Papa John’s last year, Dallas-based Pizza Hut charged its rival with airing commercials that misrepresented its products. Papa John’s then countersued.
Last Friday, a Dallas court found both parties in violation of the Lanham Act, which governs acceptable commercial statements.
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