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Harlem’s legendary Rucker Tournament, the myth of the schoolyard basketball phenom who can outrun any NBA star and a chorus of high-flying, trash-talking New York players drive Crispin Porter & Bogusky’s new television commercials for And 1 athletic shoes.
The jump-cut, mostly black-and-white ads pick up where Philadelphia-based And 1’s popular Latrell Spreewell spots leave off, taking us into the schoolyard, the crucible where future NBA moves and this week’s street legends are forged.
“These guys live and breathe basketball,” said CP&B art director Alex Burnard.
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