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Harlem’s legendary Rucker Tournament, the myth of the schoolyard basketball phenom who can outrun any NBA star and a chorus of high-flying, trash-talking New York players drive Crispin Porter & Bogusky’s new television commercials for And 1 athletic shoes.
The jump-cut, mostly black-and-white ads pick up where Philadelphia-based And 1’s popular Latrell Spreewell spots leave off, taking us into the schoolyard, the crucible where future NBA moves and this week’s street legends are forged.

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