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Agency Avoids Newspaper’s Elitism in an Everyman Campaign
ATLANTA–If “you live here,” you can’t miss it.
That is the plan behind a new multimedia campaign launching today for Washingtonpost.com. It introduces a new brand identity for the Web site affiliate of The Washington Post.
The $6 million push from Ad-works in Washington, D.C., includes TV, radio, outdoor, print and online ads. The media emphasis is on fourth-quarter buys, said Erin O’Shea Starzynski, communications director for Washingtonpost.Newsweek Interactive, The Washington Post Co.’s
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