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Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Gone are Droga5, Wieden + Kennedy, The Martin Agency and TBWA's Being, which handled brands such as Cracker Barrel, Velveeta, Stove Top and Planters Nuts. Also eliminated were Ogilvy & Mather, Roberts + Langer DDB, VSA Partners and Lopez Negrete Communications, which created multicultural ads.
Many of those shops were hired before Kraft spun off its snacks business into Mondelez International and when current Mondelez chief marketing officer Dana Anderson was a top marketer at Kraft.
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