Actor Theo Rossi Adds New Role: Brand Ambassador for Empire Outlets

Staten Island native is the celebrity face of upcoming 380,000 square foot shopping and dining complex

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Smart move. To spread the word about Empire Outlets, a complex opening soon on the north shore of Staten Island, BFC Partners has tapped a familiar face: Sons of Anarchy and Marvel’s Luke Cage star Theo Rossi.

Photo by: Rodney Fray

Ahead of today’s announcement, the New York Post caught up with Rossi at a faraway filming location:

Reached by phone in Bulgaria where he’s shooting horror flick Ghosts of War with co-star Brenton Thwaites, Rossi chuckled when asked if he’d be out making sales pitches to fancy retailers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in