TGI Friday's Creative, Media Duties Are in Review

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Publicis in Mid-America is gearing up to defend its $40 million TGI Friday’s account.

The Dallas shop, which has held the account since 1995, has no intention of throwing in the towel. “We intend to vigorously defend the business,” said Mark Bateman, president of Publicis in Dallas.

TGI Friday’s, which announced its marketing business was going into review last week, will issue requests for proposals to agencies nationwide later this month.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in