Texas Eyes on Mexico

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DALLAS-The Mexico Ministry of Tourism is preparing to launch a mandatory review of its estimated $10 million advertising account. The business is currently handled by Noble/D’Arcy Masius Benton & Bowles in Mexico City.
Carlos Hernandez, director of promotions for the ministry, is expected to formally launch the review in October, though undisclosed shops in Texas and California are already gearing up for the pitch.

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