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No longer content just to breathe fire, Spyro the Dragon has expanded his arsenal and moved to a better neighborhood.
Enhancements to the popular Universal Interactive videogame character will be the focus of a fourth-quarter push created by Kovel/Fuller for the new PlayStation 2 title Enter the Dragonfly. The client, a division of Vivendi Universal, is expected to spend about $5 million on the campaign, which will extend into early 2003, sources said. Overall, the client spends about $10-12 million a year.
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