TEST:General Mills Moves Duties to Saatchi, ZenithGPE

CHICAGO–General Mills confirmed the shift of creative duties on brands worth about $175 million to Publicis Groupe’s Saatchi & Saatchi in New York, from the soon-to-close D’Arcy Masius Benton & Bowles. The brands include Pillsbury, Green Giant, Old El Paso and Progresso. Media duties for the client’s estimated $600 million business, previously at Saatchi, Starcom MediaVest Group’s Starlink and Zenith Media, have been consolidated at a newly formed unit, ZenithGPE. The move to Saatchi had been expected since Publicis acquired D’Arcy in September.