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Drugstore chain Eckerd Corp. has sent proposal re quests to five agencies for its estimated $50 million account, now at ja&g advertising in Cincinnati, sources said.
An employee who works in the chain’s marketing department confirmed that Eckerd, a Largo, Fla.-based subsidiary of J.C. Penney, sent out proposal requests to five agencies.
Ja&g, formerly Backley & Gingrich Advertising, won Eckerd’s business in December 2000 without a review. The account was previously handled by Doner, Southfield, Mich.
Ja&g executives could not be reached, and it was not known if the shop was invited to defend the account.
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