Terra Lycos Mulls Consolidation

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Terra Lycos is mulling a consolidation of its ad account with Ogilvy & Mather by year’s end, a move that would strip Hill, Holliday, Connors, Cosmopulos of business worth some $20-25 million, sources said.

A Terra Lycos representative denied that a consolidation or account move is in the works; Hill, Holliday official Eric Fehrnstrom said the agency recently began work on a new series of ads for the client.

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