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Networker Shifts Corporate, Product Duties to True North Shops
DALLAS–Nortel Networks moved its corporate image and product advertising to True North Communications’ Temerlin McClain and TN Media from Hill, Holliday, Connors, Cosmopulos after a shootout between the roster shops last month.
Mark Davis, Nortel’s vice president of corporate advertising and media, confirmed the move last week.
Spending plans are still being finalized, but sources said the client will commit $70 million or more to marketing in 1999, with Irving, Texas-based Temerlin handling creative and media planning duties and TN Media, New York, executing buys.
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