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ATLANTA-Paramount Parks is looking for a shop to handle its $8.5 million advertising account after being informed that incumbent Temerlin McClain would soon be stepping aside.
Agency president Dennis McClain said his shop informed client executives two months ago that it would be resigning the account in a few months.
“We told them the business hasn’t worked out for us,” McClain said. “We told them we would stick with them for this season. The income can’t justify all the work that goes into [the account].”
An official in the Charlotte, N.C.-based
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