Temerlin to Exit Park

ATLANTA-Paramount Parks is looking for a shop to handle its $8.5 million advertising account after being informed that incumbent Temerlin McClain would soon be stepping aside.
Agency president Dennis McClain said his shop informed client executives two months ago that it would be resigning the account in a few months.
“We told them the business hasn’t worked out for us,” McClain said. “We told them we would stick with them for this season. The income can’t justify all the work that goes into [the account].”
An official in the Charlotte, N.C.-based client’s marketing department confirmed that Paramount Parks has been in touch with shops but declined to give details.
Agency sources in the Southeast and Southwest said they had been contacted about the account.
Temerlin McClain won the business in October 1995 after a review that included four other undisclosed agencies. At that time, the Irving, Texas, shop was assigned creative and media work for the company’s theme parks in the U.S. and creative duties for its Canadian site.
Paramount Parks hosts more than 13 million visitors annually at its five North American amusement parks and one water park. Its properties include Kings Island in Cincinnati; Kings Dominion in Richmond, Va.; Great America in Santa Clara, Calif.; Carowinds in Charlotte, N.C.; Wonderland in Toronto; and Raging Waters in San Jose, Calif.
Paramount Parks teamed up with the Las Vegas Hilton to build interactive attraction “Star Trek: The Experience” at the hotel in January of last year. ƒ