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BOSTON Via attempts to put a face on American Skiing Co.’s Steamboat resort in a national print push that introduces the tagline “This is my Steamboat.”
Ads from the independent shop in Portland, Maine, recount vacationers’ personal experiences and portray the resort as more than just a place to ski. The emphasis is on the multi-faceted family experience the facility in Steamboat Springs, Colo., attempts to provide.
“It’s not just about vertical, or snow depth or half pipes,” said Via creative director David Abend.
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