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Telemundo is joining the fast-growing digital out-of-home marketplace, launching Telemundo en tu Mundo. The network — operating in more than 200 grocery stores, 800 retail outlets, 2,000 metro buses and various major entertainment arenas and other venues frequented by Hispanics — is the largest network targeting the U.S. Hispanic market.
Telemundo plans to offer advertising in the network as part of its Conexion cross-platform sales group, which includes inventory across 16 owned-operated TV station Web sites, and other digital and mobile platforms.
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