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Hoping to remind male viewers that Valentine’s Day is just around the corner, Teleflora will run its first ever Super Bowl ad during the 2009 game. Florists, in general, have shied away from the championship game for the past two decades. FTD, was the last floral company to buy into the big game with spots featuring NFL Hall of Famer Merlin Olsen.
Teleflora is taking a decidedly different tack. Its spot, which is reminiscent of office sitcoms, shows a man giving a box of flowers to a mousy female coworker.
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