WILSONVILLE, ORE. – An $8-million chunk of Pacific Northwest ad business moved back home" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "" >

Tektronics Reprograms, Moves Account to Cole & Weber: Agency Competed With 11 Shops To Win $8-Million Account By Kathy Tyre

WILSONVILLE, ORE. – An $8-million chunk of Pacific Northwest ad business moved back home

Cole & Weber competed with 11 agencies, according to Tektronics marketing communications manager Jim Engiles. Most were in Portland, though Engiles entertained presentations from shops as far away as Dahlin Smith White in Salt Lake City and CKS Partners in S.F.
Tektronics really wanted a local shop. ‘Because (dGWB) was so far away, our marketing department and their creative people were always represented by intermediaries,’ Engiles said. ‘I’d much prefer to get creative types and product managers together. We can’t do that economically over 1,000 miles.’
Until recently, Tektronics, which makes printers for business-to-business use, was the dollar volume leader in the color printer business.
The company doesn’t break out sales for its divisions, but Engiles said they fall in the $250-500-million range. Recently, however, Hewlett-Packard, which makes printers for consumer use, surpassed Tektronics in sales, according to Engiles. Tektronics doesn’t yet have a product suited to that market. For now, Tektronics is looking to expand its business-user reach by moving into consumer business books.
The win brings C & W’s billings to $25 million. The agency also added national brand ad duties for Dr. Martens shoes through Dr. Martens’ largest U.S. distributor, London Underground International, for which it already handled trade ads.
Copyright Adweek L.P. (1993)