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The National Education Association has chosen Eisner Communications as its ad agency.
The $3-5 million account has not been in a formal agency setting for “more years than I can tell you,” said NEA communications director Kate Mattos. “We’ve used people on a project basis, [but are re-]organizing our communications . . . [Eisner] understands our challenges [and can] provide us with well thought out marketing and creative solutions as we enter the 21st century.”
The review was conducted by AAR/Bob Wolf Partners in New York.
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