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BOSTON Via has unveiled a campaign in Connecticut, New York, New Jersey and Pennsylvania that introduces TD Banknorth’s no-ATM-fees card and bows the theme line, “Bank freely.”
The launch represents the largest, most integrated marketing effort to date for the bank, according to Via, an independent shop in Portland, Maine. Moreover, the client claims the no-ATM-fees card is the first offering of its kind by a major U.S. bank.
Spots promise “No ATM fees. Any bank. Anywhere,” as Andy Williams’ rendition of “Born Free” is heard on the soundtrack.
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