TBWA\WorldHealth Names First CEO

NEW YORK Anne Devereux, chief integration officer of Omnicom Group’s BBDO here, has left to become the first worldwide CEO of sister network TBWA\WorldHealth. At the same time, Devereux becomes CEO at LLNS (the former Lyons Lavey Nickel Swift), one of largest shops in the TBWA\WorldHealth group.

At LLNS in New York, she succeeds Al Nickel, who remains as chairman. The shop’s domestic-only clients include Pfizer, Braintree Laboratories and Purdue Pharma.

As head of TBWA\WorldHealth, Devereux, 44, reports to TBWA North American president Robert LePlae and Nick Baum, president of TBWA’s Western European region.

Created in 2002, the network creates consumer and doctor-direct ads for pharmaceutical, healthcare and wellness brands. Besides LLNS, it includes offices of TBWA and international shops such as Arsenal in France, Elixir in Sweden, Targis in Germany, and Paling Walters and Lane Earl Cox, both in the U.K.

“Anne has proven leadership skills and has consistently been at the forefront of anticipating industry needs and trends and converting those observations into businesses that meet real client needs,” said LePlae, in a statement. “We look forward to partnering with Anne and LLNS to continue to bring together business units that reach healthcare professionals as well as consumers.”

Devereux spent three years at BBDO, where she helped build the agency’s healthcare practice, initially as president of BBDO Health Work. The entity was later dissolved, however, when the shop decided to fold the practice into BBDO’s main offering. In 2004, Devereux added the title of chief integration officer.

That title will not be filled, according to a BBDO representative. Senior account director Ray Hilton has absorbed Devereux’s client duties, the