TBWA\London Names CEO

NEW YORK TBWA\London has promoted from within to fill its CEO and chairman slots, nearly a year after former CEO Andrew McGuinness and ex-chairman and creative director Trevor Beattie walked out.

The new CEO is Matt Shepherd-Smith, who was managing director, and the new chairman is Neil Dawson, former executive planning director, the Omnicom Group agency said today. Shepherd-Smith, 38, and Dawson, 41, complete a management team that also includes joint creative directors Danny Brooke-Taylor, 36, and Tony McTear, 40.

Brooke-Taylor and McTear also rose from within, in May 2005, when McGuinness, Beattie and deputy creative director Bill Bungay left to start Beattie McGuinness Bungay in London.

Shepherd-Smith, who joined TBWA\London in 1998 as head of account management, has been managing director since January 1995. Dawson has been executive planning director since he arrived in 2001. Since McGuinness and Beattie left, they have been managing day-to-day operations of the office, along with Brooke-Taylor, McTear and joint deputy managing directors Neil Hourston and Victoria Davies.

“Matt and Neil have done a phenomenal job of keeping the agency on track during a period of change,” said TBWA\Europe president Paul Bainsfair, to whom they now report. “They have both proved that they are enormously talented business leaders and among the most outstanding executives in the industry.”

In December, the agency won global creative duties on Adecco—an estimated $30 million account—after a review that also included WPP Group’s Young & Rubicam, Interpublic Group’s Lowe and WPP’s Ogilvy & Mather. Other TBWA\London clients include Sony PlayStation and Masterfoods.