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TBWA/Chiat/Day has captured creative and media duties for Kozmo.com, an urban-delivery service that operates in six U.S. cities.
The New York agency, which bested two undisclosed shops in a strategic-only pitch, will develop both traditional and online advertising. The size of the account was not disclosed, but sources put the budget at $50-60 million.
Kozmo was impressed by the “thinking process” of the agency’s pitch team, which included president and CEO Carl Johnson, director of planning David Hackworthy and director of media Nick McLean, said Chris Shimojima, the company’s chief marketing officer.
“It’s really about making the emotional connection with our
customers,” said Shimojima.
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