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A national ad campaign hyping the upcoming professional-hockey season on Fox Sports relies on the network’s trademark in-your-face humor to suggest it’s the fans who get tougher with each passing game.
Four spots from TBWA\Chiat\Day in San Francisco break this week and will run on Fox and its cable networks.
This campaign, promoting National Hockey League broadcasts, is the first for Fox Sports from executive creative director Chuck McBride since the effort last fall tagged, “Beware of things made in October.”
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