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CHICAGO Sara Lee will hear presentations from four agencies for creative duties on its $40 million Ball Park and Jimmy Dean accounts, sources said.
Contending for the business are Omnicom shops Element 79, Chicago, and TBWA\Chiat\Day, Playa del Rey, Calif.; WPP’s Ogilvy & Mather in Chicago; and Havas’ McKinney + Silver in Raleigh, N.C., sources said. A fifth contender, Publicis Groupe’s Fallon in Minneapolis, withdrew from the pitch, citing a potential conflict.
Presentations are scheduled for late January, according to one source.
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