TBWA/C/D Adds Martell Cognac

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Bests Fellow Seagram Roster Shop for $40 Mil. Global Account
NEW YORK–Seagram has awarded global creative duties on its Martell Cognac brand to TBWA/
Chiat/Day after a pitch against sister roster shop Grey Advertising, sources said. Billings are estimated at $40 million.
Previously handled by Ogilvy & Mather here, the brand has received limited media support in the U.S.

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