TBWA Strengthens Focus in China

Omnicom’s TBWA has strengthened its presence in Greater China with the promotion of Ian Thubron (pictured) to group president in charge of Beijing, Shanghai, Guangzhou, Hong Kong and Taiwan.

Keith Smith, international president for TBWA, said this is a clear indication of the agency’s commitment and resources to China.

He said the new appointment would bring its creative, planning and fast growing digital practice under one roof.

“Ian is perfectly placed to take on this role, having worked in China before, overseeing a number of our key China clients and running the Hong Kong office,” he added.

Thubron was previously an evp at TBWA Asia Pacific and CEO for TBWA Hong Kong.

In his new role as group president, he will oversee 500 staffers based in the region, and senior management in all of offices will report to him.

This includes local managing directors Ruth Ang in Shanghai and Joanne Lao in Hong Kong.

TBWA’s key clients include Adidas, Apple, Mars, Nissan, Nivea, Pepsi and Pernod Ricard.

Marketing Magazine Asia