Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
By Michael McCarthy and David Kiley
NEW YORK–TBWA Chiat/Day will use everything from Johnny Cash singing a ’70s sitcom theme to ‘Kilroy was here’-type outdoor ads in a new $100 million campaign for Nissan Motor Corp. U.S.A.’s Altima sedan.
The agency will use the line ‘Have You Seen It?’ in teaser ads to drum up interest in the car, which goes on sale July 10.
‘I think we’re poised to have the most successful launch in Nissan’s history,’ said Rob Siltanen, 33, the creative director of the agency’s Venice, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in