TBS Superstaion Bows 2-in-1 View

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

TBS Superstation’s experiment to run ads and programming at the same time to keep viewers glued to the TV yielded a positive enough viewer response to make executives optimistic about using it again.

On Oct. 8, portions of the UAW-GM Quality 500 NASCAR race went to a picture-in-picture format with the race featured in a small frame while certain ads ran on the larger portion with full audio and video.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in