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Taxi’s first work out of its New York office positions the two-year-old College Sports Network as the place to view collegiate sports. Four spots, directed by @radical.media’s Peter Darley Miller, show humorous vignettes about sports: a woman says she’s going to celebrate a victory by studying for a calculus test in one, and a man tries to turn his son into a pro baseball player in another. “[College sports] affects different people in different ways, but it all revolves around the love of the game versus the almighty dollar,” says CSN CEO Brian Bedol.
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