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CHICAGO Atlantis Paradise Island has lined up four agencies to pitch its estimated $15 million advertising account, the client confirmed.
The Bahamas resort, which is owned by Kerzner International, has enlisted independent agencies The Richards Group in Dallas, Wieden + Kennedy and Taxi, both New York, and Interpublic Group’s Carmichael Lynch in Minneapolis to pitch the account, according to a client representative.
The agency search comes after former Disney executive Howard Pickett joined the company as chief marketing officer in May.
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