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Overall Billings Growth: Up 7.7% to $350 million: (grade C)
Clients Lost: None: (grade A+)
New Clients: Brown & Williamson: (grade D+)
Growth From Current Clients: Up 5.2%, or $17 million: (grade B+)
Creativity: New Stouffer work some of the sexiest packaged goods around . . .
and it works. Ameritech is beautiful, but what’s it selling?: (grade B+)
Management Savvy: First year without Charlotte Beers was uneventful, to the credit of Ralph Rydholm: (grade B+)
Teacher’s Comments: This agency knows what it’s like to always be the bridesmaid and never the bride in terms of new business.

AW+

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