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Nothing advertises you and your product quite so well as … yourself. Just ask Norman Mailer. Or Rob Schwartz, the executive creative director at TBWA\Chiat\Day.
After his agency won Adweek’s U.S. Agency of the Year honor this year, Schwartz vaguely recalled something about plans for a tribute billboard. But “after 8,500 meetings and 750 cups of coffee,” he says, he had completely forgotten about it. So Schwartz is driving home from his Playa del Rey, Calif.,
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