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Target has transformed its iconic Times Square billboards into an artistic homage to New York City with the unveiling of larger-than-life commissioned works from emerging artists.
The billboards, which will remain on display through the end of October, will take on a second life after their run on 42nd Street, when the vinyl is restyled into 1,600 limited-edition, affordable tote bags, based on a design conceived exclusively for Target by fashion icon Anna Sui.
“As a supporter of the arts, Target is thrilled to give emerging artists the most visible canvas in the world to display their work,” said Michael Francis, Target’s CMO.
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