Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Just like the whole of consumer marketing, political campaigns and social-issues advertisers—especially in this midterm election year—have millennials in their sights. And like all brand marketers, they’re getting smarter about getting through to the hard-to-reach demo.
Looking at the numbers, it’s little wonder why millennials are such a target. Those born between 1981 and the early 2000s make up a quarter of the U.S. population, and roughly 45 million are eligible to vote. That is expected to double by 2020, when millennials will comprise 40 percent of eligible voters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in