Talent Tactics

NEW YORK An agency is only as good as its people. So where do you find them?

The competition for creative talent has always been pretty heated, but add changing client demands and more complex media options, and agencies have been forced to look farther and wider for new recruits.

“We’ve gotten to the point where it feels like all the great people are working either for us or our good friends,” says Jeff Goodby, co-chairman of the San Francisco shop Goodby, Silverstein & Partners.

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