Takin' It To The Streets

And now, a sneaker for people who don’t want to be like Mike.
With a core audience of young males age 12 and up who would rather play basketball than watch it on TV, And 1 this week breaks a $3-4 million campaign from Crispin Porter & Bogusky. The work is the Miami shop’s first since it won the account earlier this year.
Print ads use stop-motion photos of players such as the Phoenix Suns’ Rex Chapman and Raef Lafrentz of the Denver Nuggets making their signature moves toward the basket.
Underneath are icons that tell how each move affects the opposition.