Take Two on Surpass

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DDB Corbett’s debut with the William Wrigley Jr. Co. proved inauspicious. The gum-maker, unhappy with Corbett’s introductory campaign for Surpass heartburn-relief gum, looked elsewhere, eventually asking Cincinnati roster shop Northlich to de velop a fresh platform.

A Wrigley representative said Corbett in Chicago re mains lead agency for the brand.

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