Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Levi Strauss, which celebrated its 125th anniversary last week, is feeling its oats.
In the second phase of its new campaign from TBWA Chiat/Day, San Francisco, the company will continue to playfully jab at its designer jeans competitors.
In its first outdoor and print ads for the San Francisco client, TBWA C/D reminded consumers that “Tommy wore them,” and “Calvin wore them,” referring to Tommy Hilfiger and Calvin Klein.
The agency’s new outdoor ads, set to break June 8, feature such icons as Marilyn Monroe, Marlon Brando and the cast of the Brando motorcycle flick The Wild One.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in