Levi Strauss, which celebrated its 125th anniversary last week, is feeling its oats.
In the second phase of its new campaign from TBWA Chiat/Day, San Francisco, the company will continue to playfully jab at its designer jeans competitors.
In its first outdoor and print ads for the San Francisco client, TBWA C/D reminded consumers that “Tommy wore them,” and “Calvin wore them,” referring to Tommy Hilfiger and Calvin Klein.

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